Privacy policy
Effective date: 24 September 2026
1. Introduction
Stella Style ("we", "us", "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share and protect the information you provide when you visit our website, create an account, place an order or contact us. We process personal information in line with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African laws.
2. What information we collect
We collect only the information needed to provide you with a great shopping experience and to fulfil your orders. This may include your name, email address, phone number, delivery and billing addresses, payment confirmation details, order history, wishlist and bag contents, size and style preferences, and any messages you send us through our contact form or WhatsApp. We also collect technical information such as your browser type, device information, IP address and pages visited, through cookies and similar technologies.
3. How we use your information
We use your personal information to process and deliver your orders, communicate with you about your purchase, provide customer support, send you marketing updates you have agreed to receive, improve our website and products, prevent fraud, and comply with legal obligations. We will only send you promotional emails or SMS messages if you have opted in, and you can unsubscribe at any time.
4. Legal basis for processing
Under POPIA, we process personal information lawfully and reasonably. We rely on the necessity to perform our contract with you (for example, delivering an order), our legitimate business interests (such as fraud prevention and website improvement), your consent (for marketing communications), and legal compliance (for example, tax and accounting records).
5. Sharing your information
We do not sell your personal information. We only share it with trusted third parties who help us run our business, such as delivery couriers, payment processors, IT service providers and marketing platforms. These parties are only given the information they need to perform their services and are required to keep your information secure and confidential. We may also disclose information if required by law or to protect our rights.
6. Cookies and local storage
Our website uses cookies and browser local storage to remember your bag, wishlist, preferences and login session. These help the site work properly and give you a smoother shopping experience. You can manage or disable cookies and clear local storage through your browser settings at any time. Please note that some features may not work correctly if cookies are disabled.
7. Data security
We take reasonable technical and organisational measures to protect your personal information from loss, misuse, unauthorised access or disclosure. This includes secure hosting, encrypted checkout sessions, access controls for our admin systems and regular monitoring. However, no online transmission or storage system is 100% secure, so we cannot guarantee absolute security.
8. How long we keep your information
We keep your personal information for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Order and accounting records are generally kept for at least five years in line with South African tax requirements. Marketing preferences and inactive account data are reviewed and removed periodically.
9. Your POPIA rights
You have the right under POPIA to ask what personal information we hold about you, correct any inaccuracies, object to certain processing, request deletion where appropriate, and withdraw your consent for marketing. To exercise these rights, please contact us using the details below. We may need to verify your identity before acting on your request.
10. Children
Our website is intended for users aged 18 and older. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us and we will remove it.
11. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or our business. The latest version will always be available on this page, and the effective date will be updated below. We encourage you to review this policy periodically.
12. Contact us
If you have any questions, concerns or requests about this Privacy Policy or how we handle your personal information, please contact us.